Privacy Policy

Effective Date: December 5, 2025

Last updated: September 18, 2026

1. Introduction

Welcome to MyKaya ("we," "us," or "our"). We operate the website https://mykaya.app (the "Service"). Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect information across our website and the MyKaya product, including the session data practitioners process through the service. By using our Service, you agree to the practices described here.

2. Information We Collect

A. Information You Provide

When you use our Service, we may collect information you provide directly, such as:

  • Name
  • Email address

B. Information Collected via Google OAuth (SSO)

When you log in with your Google account, we collect only the information necessary to create and manage your account:

  • Basic profile info: Name, email address, profile picture

Important: Through Google sign-in, we do not access your Gmail, Google Drive, Calendar, or other Google services beyond the basic profile above.

C. Clinical & Session Data

When a practitioner uses MyKaya to record and document sessions, we process the session audio, transcripts, and notes generated from them on the practitioner's behalf and on their instructions, to provide and operate the service. For this data, MyKaya acts as a Data Processor and the practitioner is the controller. We never sell this data, and we never share clinical session content with advertisers or data marketplaces.

Our commitments as the practitioner's Data Processor are set out in our Data Processing Agreement. The providers that process session data for us — what each one does and where, including outside India — are listed on our Sub-processors page.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Create and manage your MyKaya account
  • Allow you to log in securely without creating a new password
  • Personalize your account (e.g., display your name and profile picture)
  • Improve website performance and user experience through analytics
  • Communicate with you about service updates

Third-Party Service Providers

We work with trusted third-party providers to deliver our services:

  • Vercel: Website hosting and analytics
  • Hexclave (formerly Stack Auth): Authentication infrastructure provider (configured with Google SSO)
  • Google: Authentication services and website analytics (Google Analytics with Google Signals enabled — this includes a cross-device ads-personalization beacon to stats.g.doubleclick.net once per session)
  • Cloudflare: Bot protection (Turnstile) on our lead-capture forms — receives your IP address and browser characteristics to distinguish real visitors from automated traffic
  • MailerLite: Email list management, if you submit the ROI calculator or sign up
  • AiSensy: WhatsApp delivery of your ROI report, if you request it

These providers handle website, account and marketing data. Providers that process clinical session data are listed separately on our Sub-processors page.

Beyond the providers listed above and the advertising measurement described in Section 4, we do not share this information with third parties except as required by law.

4. Data Shared with Advertising Platforms

We use Meta (Facebook) Pixel and Conversions API, and the LinkedIn Insight Tag and Conversions API, to measure the effectiveness of our advertising and improve our services.

Meta (Facebook)

Purpose

Advertising measurement, conversion tracking, and audience targeting.

Automatically Collected (Browser-Side)

When you visit our website, Meta automatically collects:

  • Page URLs visited on MyKaya Health
  • Device information: Browser type, operating system, screen resolution
  • IP address (approximate location)
  • Cookies: _fbp (Facebook browser ID), _fbc (Facebook click ID from ads), and mk_ext_id — a random first-party visitor identifier we generate, stored for 12 months across mykaya.app and webapp.mykaya.app
  • Referrer URL (where you came from)
  • Timestamp of page visits

User Information Shared (Hashed Before Sending)

When you create an account, or submit the ROI calculator on our website, we share the following in hashed (encrypted) form:

  • Email address (SHA-256 hashed)
  • Phone number (SHA-256 hashed, digits only)
  • First name (SHA-256 hashed, if provided)
  • Last name (SHA-256 hashed, if provided)
  • The mk_ext_id visitor identifier described above (sent as-is, not hashed — it is a random value we generate and identifies you only within our own systems)
  • Whether you identified yourself as a practising therapist, a student or trainee, or something else, when you complete your profile

Note: Hashing is a one-way encryption - Meta receives scrambled versions they can match to their database, but cannot reverse to see your actual email/phone.

Events Tracked

  • PageView: When you visit pages
  • CompleteRegistration: When you complete signup
  • Lead: When you click "Get Started", and when you submit the ROI calculator
  • Custom events: When you save your mobile number, and a qualified-signup event when you complete your profile

What's NOT Shared

We do not share any patient health information, clinical data, or therapy session content with Meta. Specifically:

  • Patient/client data (names, session notes, transcripts)
  • Audio recordings
  • Clinical information
  • Payment details
  • Passwords or authentication tokens

Data Retention

Meta retains this data according to their Business Tools Terms and Data Policy.

Your Rights

You can:

For more information about how Meta uses this data, please review Meta's Data Policy.

LinkedIn

We use the same approach with LinkedIn, for the same purpose — advertising measurement, conversion tracking, and audience targeting.

Automatically collected (browser-side): when you visit our website, the LinkedIn Insight Tag collects page URLs, device and browser information, your IP address, referrer URL, and timestamps. If you arrive by clicking a LinkedIn ad, we store the click identifier LinkedIn adds to the link (li_fat_id) in a cookie so that a later signup can be attributed to that ad.

User information shared: your email address, SHA-256 hashed, along with the click identifier and IP address described above, and whether you identified yourself as a practising therapist or a student. We do notsend your name, job title, or company name to LinkedIn, even though LinkedIn's API accepts them in plain text.

Events tracked:Lead (when you click "Get Started"), Sign Up (when you complete registration), Purchase (when you subscribe to a paid plan), and Login.

What's not shared: the same exclusions listed above for Meta apply in full to LinkedIn — no patient or client data, no session notes, transcripts, or audio, no clinical information, no payment details, and no credentials.

Payments: if you subscribe to a paid plan, the LinkedIn and Meta click identifiers are attached to the payment record held by our payment processor, so the subscription can be attributed to the ad you clicked. No advertising data is shared with the processor beyond those identifiers.

You can manage LinkedIn ad personalisation in your LinkedIn advertising settings. For more information, review LinkedIn's Privacy Policy.

We never sell, rent, or trade your data or your clients' data. The advertising measurement described above uses only limited contact identifiers — a hashed email and phone, your name hashed for Meta only, the random visitor and click identifiers described above, and your practitioner category — and never clinical or session data. If you submit the ROI calculator without creating an account, the hashed email, phone and name from that form are shared on the same basis.

5. Data Security

MyKaya implements reasonable security measures to safeguard your personal and confidential information from unauthorized access, disclosure, or misuse. These measures include, but are not limited to, access controls and data storage practices. However, please note that no online platform, server, or transmission over the internet is completely secure. While we strive to protect your information, MyKaya cannot guarantee absolute security of data transmitted or stored through our systems. For additional information regarding user responsibilities, limitations of liability, and general conditions of use, please review our Terms & Conditions.

6. Security Incidents and Breach Notification

We log access to session and client records and monitor for attempts to access data across practices. If a personal data breach affects data we hold:

  • Session data (MyKaya as Data Processor): we notify the affected practitioner without undue delay, and in any event within 72 hours of becoming aware, with what we know at the time and updates as we learn more. The practitioner, as Data Fiduciary, notifies their clients and the Data Protection Board of India, and we support them in doing so.
  • Account data (MyKaya as Data Fiduciary): we notify affected users and the Data Protection Board of India as the Digital Personal Data Protection Act, 2023 and its rules require.

To report a security vulnerability or suspected incident, email security@mykaya.app.

7. Data Retention and Deletion

We retain personal data only as long as necessary for the purposes outlined in this policy:

  • Account data: Until you delete your account or request deletion
  • Session data: Retained on the practitioner's instructions and deleted on account deletion or verified request, subject to any retention required by law
  • Security access logs: Records of access to session and client records (account ID, record ID, IP address and time) are kept for up to 13 months to detect and investigate unauthorised access, then deleted
  • Analytics data: Aggregated and anonymized data may be retained for service improvement

We retain personal data only as long as necessary. You can request deletion of your account and associated data by emailing team@mykaya.app with the subject "Data Deletion Request."

8. Your Rights & Grievance Officer

Depending on where you live and the laws that apply (including India's Digital Personal Data Protection Act, 2023), you may have the right to:

  • Access a summary of the personal data we hold about you
  • Request correction or completion of inaccurate or incomplete data
  • Request deletion of your personal data, subject to legal retention requirements
  • Withdraw consent you have previously given
  • Raise a grievance about how your data is handled

Where MyKaya processes session data on a practitioner's behalf as a Data Processor, requests relating to a client's session data are directed to the practitioner, who controls that data; we will assist the practitioner in responding. For account data that we control, you can exercise these rights with us directly.

Grievance Officer: You can reach our Grievance Officer for any question, request, or complaint about your personal data by emailing grievance@mykaya.app with the subject "Data Grievance."

9. Children's Privacy

Under India's Digital Personal Data Protection Act, 2023, a child is anyone under 18.

  • Account holders: MyKaya accounts are for practitioners aged 18 or over. We do not knowingly create accounts for, or collect account information from, anyone under 18.
  • Clients under 18: practitioners may use MyKaya with clients who are under 18. Before recording or processing such a client's session, the practitioner — as Data Fiduciary — must obtain verifiable consent from the client's parent or lawful guardian. MyKaya processes this data only on the practitioner's instructions, as their Data Processor.

10. Changes to This Privacy Policy

MyKaya reserves the right to modify, update, or change this Privacy Policy at any time at our sole discretion without prior notice. Changes will be posted on this page with an updated effective date. Your continued use of the platform after any such changes constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

For questions about this policy or your data, email us at team@mykaya.app. To report a security vulnerability, email security@mykaya.app.